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First Choice Power: Energy in Texas


We make choices every day. Coffee or tea, pen or pencil, stairs or elevator – and the all-important what to have for dessert, chocolate or ice cream? After you’ve had the best of both worlds and decided to have chocolate ice cream, take the time to think about energy.

In TX, you get the opportunity to make a very important choice – which energy supplier you want. If you are new to the state, you'll discover one thing first: energy suppliers are competing for your business. And for residents in deregulated areas of Texas, First Choice Power is just one of the many providers state wide helping to give Texas a brighter future.

First Choice Power: What is Deregulation?

Texans have only been able to choose their own energy suppliers for roughly the last decade. Before that, the market was regulated, and it was decided for you. Now, the same way that you choose a cable company is the same way you choose an energy provider.

What you are looking for is a Retail Electric Provider, or an REP. Investigating different power companies on Energy Providers Texas is a great place to start your search. Finding the right provider and wading through the different companies isn’t as daunting as it seems – especially since all the tools you need are right in front of you.

Cities in Texas Starting with R

RandolphRankinRed OakRichardson
Richland HillsRio BravoRio Grande CityRio Hondo
Rio VistaRising StarRiver OaksRobert Lee
RockportRosserRound RockRowlett
Royse City

First Choice Power: Availability

Even though Texas has come a long way in the past ten years, not every neighborhood in the Lone Star state is in a deregulated market.

There are a few exceptions. Deregulated markets aren’t available in areas where electric utilities are city owned, or customers in rural electric cooperatives, also known as co-ops. Make sure your city or town is not in a co-op before shopping for new electricity suppliers.